Top 18 Advertisements..

1. Have fun
Made for Oohtique.com in Singapore by JWT agency.
This is a simple, creative and very cheap campaign with awesome results.

2. Missing a piece?
Alchemy Partnership worked on this creative project for Think Centre in Singapore. Clear message that gets your attention.

3. Plastic surgery
This ad has some years now. Created by DDB in Toronto, Canada.

4. Papa John’s Pizza
Adaptation by Saatchi & Saatchi, this time in Peru.

And some other company that took the idea for itself.

5. Vacuum cleaners
Made by Students from Miami Ad School. Clever way to find out how Hoover's vacuum cleaners really work.

6. World AIDS day
Denmark people get the word out. The objective of this air bubble is to make society think about the prejudice toward people affected with AIDS and social isolation being one of the worst effects of getting this contagious disease.

7. Vitae Shelters
For Vitae in Portugal.

8. Amnesty International
Agency Saatchi & Saatchi once again. This time has conducted a campaign for freedom of expression.

9. Seramis
A message to increase sales of bamboo's fertilizer Seramis.
Agency Scholz & Friends, Hamburg, Germany.

10. The Sopranos
Campaign for HBO Television Network in New York taxis to promote The Sopranos. It has to be disconcerting to find an arm hanging from a trunk.

11. Ultra Slim Sony Cyber-shot T1
This is such an original and cheap idea for Sony cameras. I can imagine people pulling the strap to see if there really is something down there.

12. Don't drink and drive
Pretty straightforward message. You get to see how your car is going to look like.

13. Leica Cameras's Zoom
Agency Young & Rubicam in Switzerland highlighted the main attribute of Leica cameras, its 12x optical zoom.

14. Ultra Thin Macbook Pro
A magazine ad. People is kinda tired of this stuff now and this ad in particular is not a huge deal, but curious none the less.

15. Life's too short
For jobsintown.com. Life's too short for the wrong job.

16. Small screen, small movie
For Megastar Media.

17. Unstick your style
Dove's Volumizing Mousse applied to cartoon girls.

18. Easy to get in - Frankfurt Saatchi
You can't smoke in Germany's train stations except inside the yellow squares. Agency Frankfurt Saatchi & Saatchi was approved by the company who made these squares to make a maze so you can find your way to the ashtray.

And i leave you with some more i like (yeah, I'm an ad freak)

This giant napkin dispenser containing napkins made from the original material you find in McDonalds napkins. It is a marketing effort by the famous hamburger chain to promote the Big 'N' Juicy burger.

Announcing the next Nemo movie.

Stop smoking.

Mini Cooper Subway entrance.

Resident Evil for Nintendo DS.

Superman movie.

WHY BRANDING IS IMPORTANT?

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

• Delivers the message clearly
• Confirms your credibility
• Connects your target prospects emotionally
• Motivates the buyer
• Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.

COURTSEY: About.com

Fast-growing advertising sector

(China Daily)
Updated: 2006-12-29 14:32 The advertising sector is one of fastest growing in the world, registering an annual growth rate of 30 per cent since the 1980s. In 2005, advertising's service trade volume reached a surplus of US$360 million.

The export volume of advertising service trade in the advertising sector totalled US$1.08 billion in 2005, compared with US$220 million in 2000, an average annual growth rate of 37 per cent.

The import volume has also experienced an annual increase of nearly 30 per cent, from US$200 million in 2000 to US$720 million in 2005.

The establishment of wholly foreign-owned enterprises became possible in 2005 with the full opening of the sector, in which the top 10 global advertising agencies had all already established joint ventures.

Television remains as the main channel of advertising, followed by newspapers. Thanks to its flexibility and diversity, outdoor media recently became the third-largest advertising channel. Web-based advertising, with the fast development of internet industry, is also flourishing.

Courtsey: BIZCHINA